New Delhi · Strategy & transformation
Kshitij
Bhargava.
I take strategy from concept to execution — where media, brands and product meet — and write about what I learn doing it.
About
I'm a strategy and transformation operator who takes work from concept to execution. As Strategy Implementation Lead at Outlook Group — one of India's leading multi-vertical media houses — I act as the CEO's right-hand across revenue growth, cost optimisation and new revenue streams, turning complex analysis into decisions leadership can act on.
Before Outlook I worked across five countries: scaling e-commerce and platform operations in Dubai, delivering Mercedes-Benz's global rollout programme in Stuttgart, and analysing markets for a fintech venture in Vilnius. I began as a business and markets journalist in New Delhi — the training that still shapes how I build an argument.
Outside the day job I founded Perchly, a financial-intelligence dashboard, and I write here about strategy, partnerships and the business of media.
- Now
- Strategy Implementation Lead, Outlook Group
- Based in
- New Delhi, India
- Education
- MSc — ESCP Business School (Madrid & Berlin) · BA Economics — Panjab University
- Certified
- CAPM® · SAFe®
- Languages
- English & Hindi (native) · Spanish (B1) · German (A1)
- Focus
- Strategy execution · Partnerships & IP · Data-to-decision
01 Experience
Strategy Implementation Lead · Outlook Group
CEO's right-hand across revenue growth, cost optimisation and new revenue streams — from concept to execution. Cut sales-tooling costs 30%, trimmed sponsor-collection lead times by ~a month, and lead delivery on brand, IP and government partnerships.
Marketing & Strategy Associate · Team Thai International
Built and scaled e-commerce and platform operations across the UAE for FMCG and F&B — 80% revenue growth — on a master dataset and demand-forecasting model built from scratch.
eCommerce Rollout PMO, MB.OC · Mercedes-Benz AG
Global MBX / MB.OC rollout: requirements engineering, interface coordination and test-case development across markets, plus two SAFe PI Planning cycles coordinating cross-market dependencies.
Strategy & Communications Analyst · Inveniam
Market and cross-industry analysis for a fintech venture, translated into positioning and strategic opportunities.
Senior Correspondent · Financial Express / Economic Times
Distilled complex business, economic and policy topics into clear, decision-useful narratives under deadline.
02 Projects
Perchly
A financial-intelligence dashboard I conceived and built — turning scattered market and portfolio data into a single, decision-ready view.
More projects to come — this is where new work will live.
03 Writing
The gap between a clever concept and a format a sponsor will actually pay to be part of.
What a brand's last four campaigns tell you about the proposal they'll say yes to.
What journalism taught me about building an argument that survives a boardroom.